Oral Histories

Interview of Winsor Williams

Owner of Antique Stove Heaven, a Los Angeles antique stove repair business that opened in the late 1970s.
Series:
"Where Do We Go from Here?" Histories of Long-term Black Business Ownership, Community, and Family in Los Angeles County
Topic:
Business
African American History
Interviewer:
Hester, Yolanda
Interviewee:
Williams, Winsor
Persons Present:
Williams and Hester.
Place Conducted:
Williams's home in Los Angeles, California.
Supporting Documents:
Records relating to the interview are located in the office of the UCLA Library’s Center for Oral History Research.
Interviewer Background and Preparation:
The interview was conducted by Yolanda Hester, UCLA Center for Oral History Research; M.A., African American studies, UCLA. Hester prepared for the interview in this series by looking at a number of books and articles that examined Black business ownership in a historical context, as well as articles that examined it from a social science perspective and looked at current socioeconomic debates and findings. Since Antique Stove Heaven has received a great deal of local and national press, she also reviewed articles in the L.A. Weekly, the Wave, the Los Angeles Sentinel, the Los An-geles Times, the New York Times, and trade publications.
Processing of Interview:
The interviewer prepared a timed log of the audio recording of the interview. Williams was given the opportunity to review the log in order to supply missing or misspelled names and to verify the accuracy of the content but made no changes.
Length:
4.5 hrs.
Language:
English
Copyright:
Regents of the University of California, UCLA Library.
Audio:
Series Statement:
This series documents long-term and multigenerational business ownership in the black community through oral history interviews with owners of businesses located in Los Angeles County. The title is inspired by Martin Luther King, Jr.'s last book, Where Do We Go From Here? Chaos or Community, which The title is inspired by Martin Luther King, Jr.'s last book, Where Do We Go From Here? Chaos or Community, which focused on economic issues, including issues related to black-owned businesses. Businesses were chosen to participate in the series based on two criteria: that the business had been in operation for at least twenty-five years and that it was currently active at the time of the interview. An effort was also made to ensure that the businesses selected represented a variety of sizes and industries. They range from small, local businesses with only a couple of employees to enterprises that have a regional and even national reach, and the industries represented include construction, real estate, insurance, communications, dry cleaning, restaurants and catering, mortuaries, barbershops, and stove repair. Due to limited resources and time constraints, the interviews focused primarily on businesses in the Pasadena area and in South Los Angeles, with selected businesses in Hollywood, Gardena, and downtown Los Angeles as well. South Los Angeles remains one of the most important centers of Black economic activity in the region, and the Pasadena area has historically been a final stop for many Blacks who migrated to Southern California. It is also important to note that although the series focused mostly on these two areas, the reach and customer base of these businesses span well beyond their local communities. The first section of each oral history covers the individual’s family and migration history. The second and third sections then examine each business from two perspectives: (1) the day-to-day functioning of the business, i.e., staffing, profit and losses, marketing, etc., and (2) broader businesses strategies, including responses to policy changes, technological development, demographic shifts, and changes in the economy. For reasons that included scheduling, health, and capacity issues, some of the business owners who were invited to be interviewed declined. Those businesses included Eso Won Books, Roscoe’s House of Chicken and Waffles, Pete’s Foods Products, Winmax Construction Corporation, Beauchamp Distributing Company, and Gallery Plus. The UCLA Center for Oral History Research has also created a website that offers more context about black businesses in Los Angeles and includes numerous audio clips from this interview series. See https://www.library.ucla.edu/community-commerce-oral-histories-african-american-businesses-los-angeles
Birth and parents’ migration to Los Angeles—Parents’ background—Childhood home—Parents’ occupations—Father’s moving company—Father is first African American agent for Bekins Van Lines—Father’s involvement in the community—Childhood neighborhood and education—Family traditions—Working in the family business—Watts Riots—High school years and work—Attending college—Works for family business—1994 earthquake—Becoming unionized—Father’s death and closing the business—The financial impact of union requirements—Working at Robert Taylor Furniture—Learning to repair his first stove—Opening his own business—The history of stoves.
Deciding to become an entrepreneur—Advice from his father—Setting up his business—Naming his business—Attention from the press—Staffing—Competition—L.A. Riots—Keeping the business in the neighborhood—Profitability—Brands and the popularity of antique stoves—Biggest expenses—Encounter with the police—Importance and challenges of Black business ownership—Debt—Impact of the housing market—Policy changes—Technological changes—Neighborhood demographic change and gentrification/historic preservation—Significance of Black business ownership—Advice to young entrepreneurs—Politics and being a Republican.